Have a Great Logo
If you’re a business, you will likely have competitors who you must set yourself apart from.
If you’re like most businesses, you want to take advantage of new opportunities to bring in new customers. It can be challenging trying to bring in new customers without a good marketing strategy. When sitting down to analyze your business marketing strategy, it’s a good idea to take a look at your current logo. Is it nonexistent? Does it lack quality? If so, you may need to work with a professional designer so that you’re able to get the results that you’re looking for.
When was the last time that you saw a logo? You probably saw one a couple of minutes ago. Logos are almost everywhere we look! This is because a logo helps define a company to the public. If you currently don’t have a logo or have a low-quality logo that doesn’t get the attention of others, your company may go unnoticed. It’s important to take some extra time to work on your company logo so that you’re able to be easily recognized in the busy marketplace.
If you have an eye-catching and properly designed logo, you will be able to bring in new customers and will also be able to take advantage of the opportunity to work with repeat customers. Let’s say you work with a client who needs a small project completed. After a few months go by, he or she may need help with another project. If the client sees your logo when looking through pamphlets and other marketing materials, he or she may be more likely to choose your company again. This is because of both the previous experience as well as the memorable logo.
If you’re a business, you will likely have competitors who you must set yourself apart from. If you have a well-designed logo and your main competitor has taken no care to update their logo or marketing materials, your company will likely look more attractive to prospective clients. This can help you to slowly bring in more customers.
If you’ve been holding off on a new logo design, now is the time to do your planning. If you want to bring more success to your company, you should take the time to work on your company’s logo. With the help of an experienced designer, you can explore new logo possibilities. Make sure that you remember this important marketing strategy.
Guide to green symbols; Its not easy being green.
Forest Stewardship Council™ (FSC®)
FSC Certification ensures the paper meets the Forest Stewardship Council’s standards for well-managed forests and the responsible use of forest resources. For organizations that support the harvesting practices required by the Forest Stewardship Council™ (FSC).
Green Seal™
Green Seal is an independent non-profit organization dedicated to safeguarding the environment and transforming the marketplace by promoting the manufacture, purchase and use of environmentally responsible products and services.The Green Seal is a symbol of recognition to customers that papers are made with a minimum of 30% post consumer fiber and that mill processes, including packaging, are environmentally preferable.
Green-e
Green-e is the nation’s leading independent certification and verification program for renewable energy products. By using Green-e Certified renewable energy, Neenah Paper is replacing fossil fuels with energy generated from sources such as hydro, wind and solar power.
Carbon Neutral Plus
Carbon Neutral Plus is a commitment to reduce carbon emissions plus conserve Earth’s natural resources and wildlife habitat.
Recycling Symbol
The recycled symbol—also known as the chasing-arrows logo or the mobius loop—is visible on many consumer products, including paper. Used alone, the recycling symbol communicates that a paper product or package is both recyclable and made entirely from recycled material. As few products or packages can make both claims, use of the symbol alone is limited. Products made with less than 100% recycled fiber will be accompanied by a legend identifying the total percent (by weight) of recycled fiber.
Processed Chlorine Free
Processed Chlorine Free—a term reserved only for papers made with 100% post consumer recycled fiber—means the paper is manufactured without elemental chlorine or chlorine derivatives.
Environmental Calculator Symbols by Neenah Papers
The Neenah Paper Eco-Calculator allows users to instantly calculate the environmental savings achieved by using paper made with post consumer fiber as well as the savings from using paper made with 100 percent renewable energy.Symbols for wood, water, energy and waste can be used in creating customized savings reports for annual reports and other print projects.
Marketing & Design: UgMO Technology
The leader in advanced wireless soil monitoring
UgMO is the pioneer in rootzone monitoring and management. Its unique blend of patented sensor technology, underground wireless communication, advanced web applications and agronomy expertise offers state-of-the-art capabilities to irrigation contractors, golf course superintendents, sport turf managers, landscapers, farmers, professional property managers and environmental stewards. UgMO Saves you water, resources and money.
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- Learn more about UgMO at ugmo.com
Wilmington’s “Bad Boy” Chef Baittinger
Logo Design for Chef Chris Baittinger
He might be a bit rough around the edges, but when it comes to the savory flavors in his dishes, there is nothing rough about him. Chef Bait is a culinary artist residing in Wilmington, DE who is continually evolving and growing his talent in the kitchen for friends, family and the local community. Connect with him on http://twitter.com/ChefBait or facebook.com/ChefBait72 for more information.
Obstacles into Opportunities Campaign
Produce Solutions Conference: Managing Market Disruptions (PSC). Where experts discuss the biggest challenges facing the produce supply chain and what you can do to overcome them. Learn why food safety needs to become part of your culture — and gain greater insight into the ROI of comprehensive food safety programs. Join Insight Forums led by retailers and foodservice buyers. Network with other industry insiders. Leave with a renewed vision on how to approach and rise above the economic obstacles we are faced with today in our industry.
Flickr portfolio slideshow…(see it all)
I have worked on may projects throughout my career. Take a peek into my portfolio slideshow to see the projects that have kept me busy over the years.
2009 International Calendar
2009 PMA International Calendar promotes the consumption of fruits and vegetables globally. The calendar was sent out to all members of the Produce Marketing Association’s global list.(download the [PDF DOC] for a closer look)
Fresh Magazine Covers and Spreads
Fresh is the quarterly member magazine of the Produce Marketing Association (PMA), the trade organization
Earth Day 2011
Well folks, Earth Day 2011 is coming up soon (April 22nd) and I STRONGLY urge you join in and take action! I’ve come up with a few ideas on how you can participate on Friday, April 22nd. If you’re humming and hawing about it, or not sure what to do or are unable to participate, here’s a couple fun ideas – and remember, every little bit helps! And just because Earth Day only rolls around once a year doesn’t mean you can’t strive to do more of these things on a regular basis!
1 ) Turn off all the lights and electricity outlets in your home or business – make it fun! Curl up with your honey, light some candles and talk or play games in the romantic lighting. No significant other on your agenda? Light those candles and read, write, do all of those things you’ve been wanting to do forever but haven’t had the time to (by candle light!).
2 ) Spring (seems) to have finally sprung, and I’m sure a lot of you are itching to do some spring cleaning and organizing and throwing out the winter trash that has collected over the last few months. My advice on this one? Use earth-friendly cleaning products and reuse, recycle, or donate! So much of the stuff that you’re probably planning on tossing in the trash (or even recycling) can probably be of use to someone else out there. To make it easier, while you’re spring cleaning away, keep organized piles of things for recycling, donating and last resort – trash. I think a lot of people throw away too many things that could be reused by someone else, but the decide not to because dropping it off somewhere like a thrift store, donation box, Value Village, etc, is too much of a hassle. Come on people! It’s a short drive and it makes you feel SO much better knowing that the stuff you were just going to ‘get rid of’ will be used by someone who may need it.
Earth-friendly cleaning products? Did you know that baking soda and vinegar are some of the strongest cleaning tools you can have? And it’s also something that most people have in their cupboards. Skip the chemical induced products and (at least for Earth Day) mix 1/2 cup of vinegar in a spray bottle of water and go to town. If you’re wanting to get that winter smell (or pet smell… or any other smells…) out of your carpets, furniture, etc, mix in a couple tablespoons of Borax into it and it will deodorize!
3 ) It’s time to get that leaky faucet fixed. Did you know that getting that annoying, drippy faucet fixed will pay itself off within a year? (providing you hire someone to fix it). Don’t want to pay the money? Break out the tools and ask for help (if you don’t know what you’re doing) – it’s what the men in our lives are for ladies! (*side note* Kudos to the ladies who do it themselves – female power all the way!)
4 ) Make a meatless dinner. For those of you who need the meat, it’s only 1 meal – I think you’ll survive 
5 ) Try not to use your vehicle. There are many other options and seeing as the weather has been decent this last week (and hopefully will stay this way!) what a better time to break out the running shoes and walk to work/school/anywhere you’re going that day. I know some people need to travel a longer distance daily, try carpooling or public transit to cut down on the exhaust fumes and pollution!
6 ) Plant a tree.
7 ) Switch up your power-sucking, old school light bulbs for CFLs. CFLs (Compact Fluorescent Lamps) are only a smidgen more expensive than regular bulbs, but last 10 times longer and cut down on your power bills. They use 25% of the energy and produce 90% less heat. It’s a win-win!
8 ) Set up a compost station in your backyard. In the summer, it’s amazing fertilizer for your garden and flower beds!
9 ) Turn off the heat for a day. Again – the weather has been fairly nice and what a better excuse to cuddle up with someone!
10 ) Switch your paper bills to online. A lot of companies now are starting to charge for receiving paper bills, so you’ll save money! Plus it’s a lot faster to pay bills online and you’ll be saving trees.
I’d love to hear any other suggestions for this Earth Day or ways that you’re going green! Leave me a comment or shoot me an email, I’d love to hear from you!
Growing your social butterfly
Here are 5 easy-to-follow tips and tricks that will help you to establish and build your mail list using social media networks.
1. Follow up new signups immediately with a Welcome email and a sample newsletter. Consider using an auto-responder to send an email to new subscribers, informing them of your content and your promotions.
2. Provide newsletter content that is valuable and worth forwarding and linking back to.
3. Archive your newsletter on your website so bloggers, Tweeters, and other social networkers can link back to your content, spreading it virally.
4. Make sure to read the Terms of Use before promoting your content on any website.
5. Invite readers to follow you on Twitter and Facebook from your newsletter. Just put few buttons in your email newsletter and you will see that people will react – it’s always good to see new opportunities to get the content you are interested in. It’s easier for some people to read your news via Facebook feeds, rather than email.
